Discrete Choice Experiments
Include the preferences of beneficiaries in decision making
Philanthropy is about improving the lives of others. But how do we know we are actually making a difference for those we intend to support? How do we bring in the voice of beneficiaries when making program decisions?
Discrete Choice Experiments are a type of quantitative survey which draws out how much beneficiaries value or prefer different outcomes. It can be used to determine for example, how much more individuals prefer a given impact over another, how much they value prioritizing impacts for certain members of their community such as children, or how much they themselves would pay to attain a certain change in their lives.
Discrete choice experiments are rare, but they are extremely important in conducting evidence-based programming and maximizing impact. They are even rarer for marginalized and indigenous groups who may have different preferences than the broader population.
Discrete choice experiments are most useful when combined with cost-effectiveness or cost-benefit analysis.
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